lingerie / fashion review: true&co

A few months ago I stumbled across a new company called True&Co that had a relatively new model for lingerie shopping. I eyed their products for a month or so, and then decided to test out the whole “shopping from home” thing. I’m notorious for trying on a million things in the store and only purchasing one, if that, so I didn’t anticipate online shopping for bras to work out too well. Especially because I’m in-between on band AND cup sizes. It’s just difficult for me.

True&Co has you answer a detailed but brief questionnaire, and then they send 5 bras to your home. You give a $45 deposit, try on the bras when they arrive, and slap the return label on the box and send back the ones you decide not to keep within 7 days. All shipping both ways is free, and the bras are priced between $35-$60 apiece (less than Victoria’s Secret now, mind you. AND they run sales all the time.). If you don’t keep any, they refund the $45, and the whole experience has cost you $0.

When you answer the questionnaire and order your box, you get to choose 3 from the shop and they choose 2 that they believe will fit you best. (THEY’RE A SURPRISE. I LOVE SURPRISES.) When I got them? All. Five. Bras. Fit. And they were the most comfortable bras I’d ever worn in my life.

I just received my second order from True&Co yesterday, and have now taken it upon myself to be their #1 biggest fan. Below are photos of 5 True&Co bras that I have in my possession right now. If you’d like to try them out too, click here and use the code: LAUREN15! You’ll get 15% off for being referred by me. <3 PS. After you complete your first "intro box" with 5 bras, you are given a personal shop on their website, so the only bras you see are bras that are in your size, and in styles that compliment your shape and figure! So incredibly great.

All photos taken by Lauren Dubinsky. Please credit when used.

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  1. kim says:

    Lingerie photography? Is that a thing? I’m amused. Those bras look great!

  2. Priscilla says:

    Loved this!!! How sweet to share this with your readers!!! Haha 🙂

  3. Chantelle says:

    Ahhh!!! Anabel works with them, and I’ve been following her blog forever. I was too scared to click through when I saw it on her FB, but I think your selling me on the experience. <3 You have such beautiful pieces now, I especially like that white netted one with the lace band underneath. So gorgeous!

  4. I am waiting on my first box- and I am really looking forward to it. I’ve worn the same style Victoria’s Secret bra for years, so I’m hoping to switch it up!

  5. I saw you tweet about true & co a couple weeks ago and I’m currently waiting on my first box to arrive!!! I’m like you, I’m in between on cup and band sizes and it is SO difficult to find bras that fit me. I’m looking forward to getting my box.

  6. man, they are so freaking pretty. i’ve been thinking about getting some since you first sent me the link. i think these will be my next bra purchases 🙂

  7. Elizabeth says:

    Lauren, what are the names of the bras that you received? I’m particularly interested in the white one with the lace band at the bottom.

  8. Breanna says:

    I got that Josie/Etoile one, too! Isn’t it gorgeous? And SUPER flattering, especially if you dig retro-inspired lingerie.

    Lovely blog post! But you’ll have to fight me to be T&C’s number one fan. I love them to death, too!

  9. Lauren S says:

    I also have a notoriously hard time finding bras that fit and so decided to try out True&Co after seeing your review. The bras didn’t work out quite as well for me, 4 of them were too big (the usual problem) but the 5th one was lovely. Since I only kept the one, when I went online to let them know which one I was keeping and which ones I was returning I thought that I didn’t get a chance to use the coupon code you have here. I emailed them to let them know and they emailed me back promptly saying this:
    “I see that your code was successfully applied to your original order. The LAUREN15 discount is actually %15 off your purchase, but because we appreciate you shopping with us, we’re going to go ahead and refund you $15 on this bra! Once our warehouse receives the other bras, we’ll issue you that discounted refund!”
    That is some seriously impressive customer service! Apparently I had used the code back when I entered my information for the deposit. In spite of only one bra working, I’m totally sold! =) I thought you might want to change the info you have here from $15 to 15% though. Thanks for the review!

  10. manuella says:

    this is so beautiful; i wonder is true&co offer this services to canada or just the US i would love to give it a try and use your coupon. thanks for the review

  11. Claire says:

    I can’t believe it took this long to try it out, but I absolutely LOVE True&Co!! I just received my first box today and I loved every single bra. They seriously are the most adorable, comfortable bras I’ve ever worn. I will be telling everyone about this company because it is that awesome! I can’t thank you enough for sharing this with everyone!

  12. Laura says:

    Bless you dear one! As a very nieve conservative homeschooler who never felt it was alright to enjoy shopping for lingerie and who is getting married in two short months, this was a perfect timing find! I received my box today and love the variety of styles, colors and fits. I have truly found a friend for life!!

  13. Elizabeth says:

    I’m sooo excited to try this out, I just adore finding good-fitting, gorgeous lingerie, but I so often take a trip out and come back empty handed, this is perfect. I tried the promo code you gave, and it’s not working for me! Is there something else I need to do? Let me know, I’m trying to save money, and every little bit helps!

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